The business coaches at Winning Advantage view company viability as composed of two basic elements; viable markets and viable products or services. When our consultants see owners struggling to stay in business or in a turnaround situation it is usually because their product/service line is no longer viable. This is often incomprehensible to them. The products and services they built their business on have served them for a long time, even decades in some cases, and now, they are dead or dying. The owners usually can’t accept it. They protest; “It’s the economy, it will be better when things pick up”; “It’s my employees, they just don’t want to work like we did in the old days” or… well, you get the idea. 

They are just in denial.

It’s essential to know where your products and services are; are they viable? Use some of the free tools on this page to make an assessment. Remember that keeping your product/service line fresh is a continuous part of running your business. You always need to be creating new and better products and services.

If you need help with your product development program contact us and we will work with you on a custom program.

Product Development Tools

Below is a link to an affiliate site that can help you with your product development functions.

Product Management Toolkits
MRDs, PRDs, Launch Plans, Positioning and more.
Roadmaps, Launches, Beta and Developer Programs