The Lions are Lounging
You approach the river but see the lions laying in your path, lounging leisurely. Eventhough they aren’t directly threatening you at this point you know how territorial and dangerous they are.
That’s the way it is in the jungle. Many times real threats are masked by seemingly innocuous settings.
You are faced with a dilemma. You can let the lions keep you away from the river and the water you need to survive or overcome the lion threat. What will you do? There doesn’t seem to be a clear answer. However, staying where you are will eventually mean sure death from lack of water.
You need a strategy to get past the lions to the water. You need some help from others who have been able to navigate that treacherous path before and survived.
You notice another group headed for the river and you approach them. They tell you they have done this before and you can join them.
So many times business owners and managers are immobilized because marketing and sales programs seem so daunting. However, like our traveler to the river, doing nothing is not a real solution.
You don’t have to do anything crazy!
You just need to rethink your role in the jungle. If you want to get your head out of the sand, or move to a new place, we can help. We can help your business adapt and change to be more competitive in today’s business jungle.